ATELIER MERAKI – Who’s Next – Hall 4
ATELIER MERAKI PRESENTS ITS “COLLECTIVE STORE” IN COLLABORATION WITH WHO’S NEXT. THIS EDITION, THIS COLLECTIVE OF YOUNG, NEW BRANDS WILL PRESENT ITS SELECTION OF DESIGNERS FOR THE ‘AFRICA STREET’ THEME.
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Maria Uys created her brand of Wearable Art that is inspired by African Jewellery design in 2014. The range aims to create a future aesthetic which incorporates the traditional design elements of African body adornment, while redefining the cultural barriers that certain traditional dress might create. The concept of the range aims to question cultural biases and our perception of what is “Normal”, versus what is considered “Foreign” or “Alien”.
Afrigarde aims to empower women through skills development and business support such as crafting, computer and business skills, in order to supplement their income from doing casual jobs. This empowers these women to be able to sustain their household and grow business skills.
As a designer with many years of experience Clark Sabbat started to realize it is not about how long he has been designing but it’s become more about what and why is he designing? The work continues as with creativity it evolves and continues to take many forms.
He studied at the Fashion Institute of Technology and the Parsons School of Design.
Good Old Days was created by Justine, artistic director, and Caroline, business developer, from a common passion for fashion and the rock culture.
Inspired by a song from the Libertines, Good Old Days claims its rock influences from nostalgia, authenticity and impertinence. Its philosophy: Style knows no limits, no age and no temporality – “fashion goes on, style stays”, Saint Laurent.
Good Old Days is inspired by musical trends from the 50s to present day, offering items of clothing which will attract fashion lovers, dandies, beer drinkers and hobbyists alike!
Founded in 2013 by husband and wife William Bon & Penelope Gibbs, Hokum has fast established itself as a promising Australian luxury and ethical ready-to-wear label. With print and colour at its core, the label has become renowned for eye catching prints, simple silhouettes, and wearable clothing that combines craftsmanship and timeless style. Hokum’s unique aesthetic is a modern combination of free spirited, whimsy imagery reflecting Australia’s refreshing and unique humour.
Androgyny as a trademark, Marine Escurat takes her inspiration from the men’s wardrobe, where an old tradition of folded trousers was born, for which she devotes an unfaltering passion. Demanding in her work, Marine is present in each stage of the creation process. She is inspired by timeless icons of the 50s, to give back its former glory to the essential piece which are the trousers. It mixes genres and breaks the codes: Les Garçonnes or the quintessence of chic-casual.
M+K Nairobi is a Contemporary-Luxe Nairobi born brand, as its name mentions.
The designers have collaborated with Nairobi-based artisans (embroiderers, hand-beaders and leather workers). Each has lent their skills to produce a collection of high quality and craftsmanship.
Monokrome is an emerging label from Bangladesh that aims to reach a global audience. It is an ode to minimalism and classicism, with a touch of quirk!
Monokrome’s designs blend both femininity and masculinity. The products are designed for multi-purpose wearability, to be worn over and over again. Because repetition is cool and environmentally friendly!
The evolving role of women in society is a major motivation for the womenswear collection, with a strong focus on fabrics and cuts that are comfortable and sustainable.
“My aim is to redefine and subvert societal views around being a woman and notions of femininity and masculinity, and how they interact with one another, to offer a new version of femininity, while simultaneously celebrating women through the fusion of fashion and art.” says the Zimbabwean-born LISOF graduate and aspiring fashion designer Takudzwa Dlamini, who recently completed her BA in Fashion Design.
Veplen is a contemporary womenswear label based in Lima, Peru.
It creates contemporary collections for women. Always trying to work with special details to make every piece powerful and feminine. You can wear it effortlessly and show your own coolness combining pieces.